Best Marketing Tactics For Your Softwash Business (2024)

Hey there, softwash superstar! If you’ve been scrubbing away but want to get your business to sparkle in more ways than one, you’re in the right place.

Today, we’re diving into the world of marketing for your softwash business.

We’ll help you get more eyeballs on your work and more clients on your schedule.

Let’s take some cues from the big dogs in the industry, like Southeast Softwash , and get your business booming!

Let's hit the brief first before getting into the details.

Start with Google My Business to get found online. Use social media to engage and entertain. Optimize your website for local searches. Stay connected with email marketing. Get involved in your community, and don’t forget the power of referrals.

Ok so let's get into it.

Get Found with Google My Business

First things first: if you’re not on Google My Business (GMB), you’re missing out big time. Think of GMB as your digital storefront.

It’s where potential customers go to check you out before deciding whether to pick up the phone or scroll past.

Claim Your Listing

Claiming your GMB listing is as easy as pie. Just Google your business name, and if you see it pop up with a little “Own this business?” link, click it! Fill out all your info: name, address, phone number, hours – you know, the basics.

Spruce It Up

Now, don’t just set it and forget it. Optimize that bad boy!

● Accurate Info: Make sure everything is spot-on. Wrong info is a one-way ticket to Frustrationville for your customers.

● Description: Write a killer description that tells folks why your softwashing skills are the best thing since sliced bread.

● Categories: Choose the right categories. "Softwash service," "roof cleaning," "pressure washing" – pick what fits best.

● Photos: Upload tons of high-quality photos. Show off those sweet before-and-after shots that prove your magic.

Reviews: Get your happy customers to leave glowing reviews. It’s like digital word-of-mouth. And don’t forget to respond to them! Thank them for the love, and address any concerns with grace.


Use the Features

Google My Business isn’t just a listing; it’s a toolkit:

● Posts: Keep your page fresh with updates, promotions, and news. It’s like a mini social media feed.

● Q&A: Answer questions potential customers have. Be quick, be helpful, and show them you’re the expert.

● Insights: Check out how people find you and what they do once they do. It’s like getting a peek into your customers’ minds.

Our epic Serious Starter Bootcamp will help you to supercharge your softwash business. Over two action-packed days, you'll gain the skills to transform your venture.

Day 2 is all about mastering marketing magic, turbocharging your Google My Business listing, and unleashing powerful content strategies, all led by the amazing Aaron Parker. Don't miss out on this game-changing experience!

Social Media Savvy

Social media isn’t just for selfies and cat videos (although, let’s be real, those are great). It’s a goldmine for businesses like yours. Here’s how to make the most of it.


Pick Your Platforms

You don’t need to be everywhere, just where it counts:

● Facebook: Great for local engagement. Create a business page, join local groups, and be part of the community.

● Instagram: Perfect for visual content. Share those jaw-dropping before-and-after shots, time-lapse videos of your work, and behind-the-scenes snippets.

● LinkedIn More for networking with other businesses. Share industry insights and success stories to build credibility.


Post Like A Pro

Content is king, but consistency is queen. Here’s what to post:

● Videos: Show off your process. People love seeing those transformations.

● Photos: Before-and-after pics are your best friend. They tell the story better than words ever could.

● Customer Stories: Share testimonials and success stories. People trust other people’s experiences.

Go For Ads

Boosting posts and running ads can help you reach a larger audience.

Facebook and Instagram ads let you target people by location, interests, and more. It’s a small investment for big returns.

Mastering Local SEO

Search engine optimization (SEO) sounds fancy, but it’s about getting found online. Local SEO means making sure people in your area find you first.

Optimize Your Website

Your website is your digital HQ. Make it shine:

● Keywords: Sprinkle in keywords like “softwash service near me” and “roof cleaning [your city].” Think about what your customers are typing into Google.

● Mobile-Friendly: Your site must look good and work well on phones. Most searches happen on mobile, so don’t lose out because your site’s a mess on a small screen.

● Local Content: Write blog posts about local events, maintenance tips, and success stories from nearby projects. This makes your site more relevant to local searches.

Directory Listings

Make sure you’re listed on all the big directories like Yelp, Bing Places, and industry-specific sites.

Consistency is key – make sure your name, address, and phone number are the same everywhere.

Stay Connected with Email Marketing

Email might seem old school, but it’s still one of the best ways to stay in touch with customers. It’s direct, personal, and effective.

Build Your List

Start gathering email addresses from day one. Put a sign-up form on your website and offer something in return – maybe a discount on their next service or a free maintenance tip sheet.

Send Value

Don’t just spam people with sales pitches. Send stuff they’ll find useful:

● Newsletters: Share updates, industry news, and special offers.

● Tips and Tricks: Help them keep their property looking great between services.

● Exclusive Offers: Reward your subscribers with discounts or early access to new services.

Get Personal

Personalized emails to get better responses. Use their name, reference past services, and tailor the content to their interests.

Be a Local Hero

Getting involved in your local community can do wonders for your reputation. People love doing business with companies that care.

Attend and Sponsor Events

Set up a booth at local fairs, sponsor a little league team, or join community events. It’s a great way to get your name out there and meet potential customers face-to-face.

Partner Up

Form alliances with other local businesses. Maybe team up with a landscaper for joint promotions. You wash the house, they spruce up the garden – it’s a win-win!

Volunteer

Volunteer for community projects or offer your services for a local charity event. It’s good karma and great publicity.

Power of Referrals


Word-of-mouth is marketing gold. Encourage your happy customers to spread the word with a referral program.

EasyReferral Program

Make it easy and rewarding for customers to refer you. Offer a discount, a free service, or a gift card for every new customer they bring in.

Promote It

Tell everyone about your referral program. Put it on your website, share it on social media, and mention it in your emails.

Make sure your customers know how it works and what they’ll get.

Best Marketing Tactics for Your Softwash Business - Wrapping Up

Marketing your softwash business doesn’t have to be a chore. With a bit of creativity and consistency, you can shine as brightly as Southeast Softwash.

Remember, it’s all about getting the word out, showing off your skills, and building relationships with your customers.

Stick with these tactics, and you’ll see your business grow. Keep washing, keep hustling, and keep making the world a cleaner, brighter place. Happy softwashing!

The BEST Cleaner for WOOD
THE BEST PUMP for SOFTWASH
Best Marketing Tactics For Your Softwash Business (2024)

FAQs

How do I get customers for my power washing business? ›

Here are five pressure washing advertising ideas you can use to take your business to the next level.
  1. Make an exclusive offer to new email subscribers. ...
  2. Promote your business on local online platforms. ...
  3. Run video ads on social media. ...
  4. Share a sales promotion through direct mail. ...
  5. Run a booth at a local event.
Apr 28, 2023

How to make your pressure washing business stand out? ›

Try these 14 pressure washing marketing strategies:
  1. Create a brand potential customers will recognize.
  2. Market your business on social media.
  3. Create useful and interesting video content.
  4. Build a pressure washing website.
  5. Get found online with pressure washing SEO.
  6. Win new and repeat business with email marketing.
Apr 19, 2024

How do I scale my pressure washing business? ›

To scale your pressure washing enterprise, invest in quality equipment, hire skilled staff as needed, increase marketing efforts, and consider diversifying services offered.

How to generate pressure washing leads? ›

Start by implementing these six affordable pressure washing lead generation ideas.
  1. Partner with local business owners. ...
  2. Ask your current customers for referrals. ...
  3. Add your business to online platforms. ...
  4. Share engaging videos on social media. ...
  5. Improve your local SEO. ...
  6. Develop a clear brand identity.
Jul 7, 2023

Why does pressure washing business fail? ›

Pressure washing businesses often fail due to factors such as inadequate learning and adaptation, a negative mindset, not understanding their expenses, underpricing their services, neglecting marketing, providing poor customer service, and being inconsistent in their operations.

How profitable is a power washing business? ›

Consider that the average pressure washing costs between $192 and $401 per job. If you did two jobs a day at $250 each, you'd make $130,000 a year working 260 days per year. That's good money and a lot of time off to enjoy it. In this guide, we'll walk you through how to start a pressure washing business.

How do I quote a pressure washing job? ›

Price per square foot strategy works best if you're working on a property that requires pressure washing for multiple surfaces. You can charge anywhere from $0.10 to $0.50 per square foot depending on the scope of the job and the location of the property.

Why is pressure washing so expensive? ›

Since power washing uses heated water, it requires more expensive equipment, meaning you'll pay more for power washing. However, you get what you pay for in this case—especially if you have tough dirt and stains you want to quickly remove from concrete surfaces or other durable materials.

What is the market analysis for pressure washing? ›

Pressure Washer Market Analysis

The global pressure washer market generated revenue of USD 2,837.1 million in 2023, and it is expected to reach USD 3,911.3 million by 2030, progressing with a CAGR of 4.8% during 2024–2030.

How do I start a successful pressure washing business? ›

Starting a pressure washing business: 9 Steps
  1. Study your potential market. ...
  2. Understand the Pressure Washing Industry. ...
  3. Establish a legal business. ...
  4. Acquire the needed equipment. ...
  5. Set up your company's fee structure wisely. ...
  6. Market your business. ...
  7. Look for partnerships in your local community. ...
  8. Learn from the power washing pros.
Jul 12, 2022

Is pressure washing hard work? ›

If you decide to go the DIY route, you need to put a lot of effort into the process. In addition to the rigorous, sweaty work of actually pressure washing your building and parking lot, a DIY job requires you to research power washers, learn how to use one, rent one, clean it when you're done and remember to return it.

What is the demand for power washing? ›

Rise in demand for pressure washing equipment

The global pressure washer market is expected to grow by $607.86 million between 2022 and 2026. By 2025, pressure washer sales are expected to hit $2.3 billion USD.

How much does a pressure washer for a business cost? ›

For the lower-end commercial pressure washers, you could expect to pay around $1,000, as of the time of publication. If you want one of the high-end commercial pressure washers, you could spend over $6,000.

How strong of a power washer do I need for a business? ›

Look for power washers that can provide a force of 3,000 PSI or more. Cleaning may be better and faster with the high-pressure output. You may always attach a larger spray tip if you need to lessen the pressure to use on surfaces that cannot sustain high pressure.

Top Articles
Latest Posts
Recommended Articles
Article information

Author: Reed Wilderman

Last Updated:

Views: 5793

Rating: 4.1 / 5 (52 voted)

Reviews: 91% of readers found this page helpful

Author information

Name: Reed Wilderman

Birthday: 1992-06-14

Address: 998 Estell Village, Lake Oscarberg, SD 48713-6877

Phone: +21813267449721

Job: Technology Engineer

Hobby: Swimming, Do it yourself, Beekeeping, Lapidary, Cosplaying, Hiking, Graffiti

Introduction: My name is Reed Wilderman, I am a faithful, bright, lucky, adventurous, lively, rich, vast person who loves writing and wants to share my knowledge and understanding with you.